Our Story
Built for the woman who refuses to choose.
Strong and soft. Functional and beautiful. Disciplined and radiant.
The protein aisle was never built for her.
It started with a feeling two girlfriends knew all too well. Everywhere they looked, the protein category felt loud, aggressive, and unmistakably male-coded — oversized black tubs, hyper-performative claims, formulas built around bulk.
What was missing was not just better branding. It was a better understanding of women.
Women don't experience wellness, beauty, and performance as separate categories.
They live them all at once. The founders saw a market that kept asking women to choose between function and femininity — and decided to close that gap.
She needed protein that understood all of her.
Protein that supported lean muscle tone.* Collagen for skin, hair, and nails — not as an afterthought, but as an essential.* Electrolytes. Convenience. And above all, something that felt as elevated as it was effective.
That belief became the foundation of PrettyProtein — something beautiful enough for your vanity, functional enough for your routine, and effortless enough to actually use every single day.
The beliefs we were built on.
Introducing the
Daily Glow Sip.
A sleek 30ml tear-and-sip collagen and whey protein shot — created for women who refuse to separate how they look from how they feel. 15g of protein, collagen, BCAAs, electrolytes, and nothing unnecessary.*
For the woman who wants to glow and go. Beautifully.
Strong without giving up softness. Results without inconvenience. High-function and high-style — every morning.*
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