PrettyProtein, operated by NUR LLC ("PrettyProtein," "we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website, purchase products, interact with our services, or otherwise engage with PrettyProtein.

By accessing or using our website, products, or services (collectively, the "Services"), you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Services.

Information You Provide Directly

When you interact with our Services, we may collect personal information that you voluntarily provide, including:

This information is collected when you place an order, create an account, sign up for marketing communications, subscribe to text messaging programs, submit a review or feedback, or contact customer support.

Payment Information

Payments are processed through third-party payment processors such as Shopify Payments or other authorized payment providers. PrettyProtein does not store full credit card numbers. Payment information is encrypted and processed in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). PrettyProtein is not responsible for the security practices of third-party payment processors, and your use of such processors is subject to their respective terms and privacy policies.

When you access or interact with the Services, certain information may be collected automatically through cookies, pixels, tags, and other tracking technologies, including:

We may use analytics tools, advertising technologies, and other tracking systems to understand how users interact with the Services and to improve our offerings.

Our website uses cookies and similar technologies to enhance user experience, analyze traffic, and support marketing and advertising activities. Cookies may be used to remember your cart and login session, analyze website performance, understand customer behavior, personalize your experience, deliver targeted advertising, and measure marketing effectiveness.

Third-party services used by us may also place cookies or similar technologies on your device. You may disable cookies through your browser settings, although doing so may affect certain website functionality. By continuing to use our Services with cookies enabled, you consent to our use of cookies as described in this Privacy Policy.

We collect and process your personal information on the following legal bases:

Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time by contacting us as set out in Section 16 below.

We may use your information for various purposes, including:

We may also use aggregated or anonymized data for internal analytics, product development, and business improvement purposes. Such aggregated data does not identify you personally and is not subject to this Privacy Policy.

If you opt in to receive marketing communications, we may send you emails, text messages, or other promotional communications about new products, launches, promotions, and brand updates.

Email Communications: You may opt out at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Even after opting out, we may continue to send transactional messages related to your orders or account.

SMS / Text Messaging: By providing your mobile number and consenting to receive text messages, you agree to receive recurring automated marketing messages at that number. Consent is not a condition of purchase. Message and data rates may apply. You may opt out at any time by replying STOP to any text message. Reply HELP for assistance. Carriers are not liable for delayed or undelivered messages. Our SMS program complies with applicable TCPA and CAN-SPAM requirements.

We may share your information with trusted third parties solely when necessary to operate our business and provide our Services, including:

These third parties are contractually obligated to use your information only to perform services on our behalf and are prohibited from using it for their own purposes. We may also disclose information when required by law, court order, or governmental authority, or when necessary to enforce our Terms of Service, protect our rights or property, investigate fraud or security issues, or protect the safety of our users or the public.

Limitation of Liability for Third-Party Breaches: PrettyProtein implements reasonable measures to protect your information; however, we are not responsible for the security practices of third-party service providers, payment processors, or platform providers. In the event of a breach by a third party, our liability is limited to the fullest extent permitted by applicable law.

If PrettyProtein or NUR LLC undergoes a merger, acquisition, restructuring, financing transaction, asset sale, or other corporate transaction, your personal information may be transferred to the acquiring entity or successor organization as part of that transaction. We will provide notice before your personal information becomes subject to a materially different privacy policy.

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Certain transaction records may be retained for longer periods where required for accounting, tax, or regulatory purposes. When personal information is no longer required, we take reasonable steps to securely delete or anonymize it.

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

In the event of a data breach that is reasonably likely to result in harm to affected individuals, we will notify affected users and relevant authorities as required by applicable law, including applicable state breach notification laws. PrettyProtein's liability in connection with any security breach is limited to the fullest extent permitted by law.

Our website may contain links to third-party websites or services that are not operated or controlled by PrettyProtein. We are not responsible for the privacy practices, content, or security of those websites. We encourage users to review the privacy policies of any third-party websites they visit. Access to third-party websites is at your own risk.

The Services are intended for individuals aged 18 and older. We do not knowingly collect personal information from minors under the age of 18. If we become aware that personal information has been collected from a minor without appropriate parental or guardian consent, we will take prompt steps to delete such information. If you believe we may have collected information from a minor, please contact us immediately.

All Users may have the right to access, correct, or request deletion of their personal information by contacting us as described in Section 16.

California Residents (CCPA): If you are a California resident, you have the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; the right to opt out of the sale of personal information (note: we do not sell personal information); and the right not to be discriminated against for exercising your privacy rights. To submit a CCPA request, please contact us at hello@prettyprotein.com. We will respond to verifiable consumer requests within 45 days as required by law.

Other Jurisdictions: Depending on your location, additional privacy rights may apply under local law. We will make reasonable efforts to honor applicable rights upon verified request.

Your information may be processed, transferred, or stored in countries other than your country of residence, including the United States. By using the Services, you acknowledge and consent to the transfer of your information across international borders where data protection laws may differ from those in your jurisdiction. We take reasonable steps to ensure that international transfers of personal information are handled in accordance with applicable law.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Updated versions will be posted on this page with a revised "Last Updated" date. Where changes are material, we will make reasonable efforts to notify users directly. Your continued use of the Services after updates are posted constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a potential data issue, please contact us: